As India’s education system undergoes a shift towards conceptual learning and student-centric pedagogy, the role of thoughtfully designed learning resources has become more important than ever. Atishay Jain, Managing Partner, Koncept Global Books, believes that strong conceptual foundations in the early and middle-school years are key to nurturing confident and curious learners. In this interaction with Education Edge Global, Jain shares insights into the vision behind Koncept Global Books, the need to move beyond rote learning, and how India-centric, concept-driven content can help bridge learning gaps while aligning with the evolving goals of the National Education Policy (NEP) 2020.
Koncept Global Books positions itself as a concept-driven, India-centric publishing venture. What learning gaps in early and middle-school education prompted the creation of this platform?
One of the biggest gaps we observed in early and middle-school education was the disconnect between what children memorise and what they actually understand. Much of foundational learning still prioritises syllabus completion over conceptual clarity. Students often move ahead without building strong fundamentals, which later affects their confidence and problem-solving abilities. Koncept Global Books was created to bridge this gap by developing error-free learning resources and textbooks that focus on why and how concepts work, not just what to remember, while keeping the Indian classroom context at the core.
Early education is often criticised for over-reliance on rote learning. How can concept-based content reshape the way children understand and retain knowledge in their formative years?
Concept-based content encourages children to think, question and apply rather than mechanically recall information. When students understand the logic behind a concept, learning becomes intuitive and long-lasting. At the formative stage, this approach builds curiosity and confidence, allowing children to connect ideas across subjects. Over time, this not only improves retention but also nurtures independent thinking, an essential life skill beyond academics.
How does Koncept Global Books work with curriculum experts and teachers to ensure that its learning resources are both engaging and classroom-ready?
We follow a collaborative development model, working closely with curriculum experts, subject specialists and experienced teachers. Educator feedback plays a critical role at every stage from content planning and language level to activity design and assessment formats. As an additional layer of accuracy, our books are vetted by leading teachers from top schools across the Delhi NCR region, reflecting our zero-tolerance approach to errors. The content is further reviewed by subject experts at Arihant, the parent company of Koncept Global Books (LLP). This rigorous, multi-level validation process ensures our books are pedagogically sound, aligned with learning outcomes, and practical for real classroom use, enabling teachers to integrate them seamlessly into daily teaching without added complexity.
India’s education system is diverse, both linguistically and culturally. How important is India-centric content in making learning more relatable and effective for students?
India-centric content is extremely important because children learn best when they can see themselves and their surroundings reflected in what they study. Using familiar contexts, examples and cultural references makes abstract concepts easier to grasp. It also fosters a sense of relevance and belonging. At Koncept Global Books, we consciously design content that respects India’s diversity while ensuring inclusivity, so learning feels accessible and meaningful across regions.
Middle-school readiness is a crucial transition phase for students. What specific competencies should learning material aim to strengthen at this stage?
At the middle-school level, learning material should focus on strengthening conceptual depth, critical thinking and application-based understanding. This is the stage where students shift from learning to read to reading to learn. Key competencies include analytical reasoning, clarity in fundamentals, problem-solving skills and the ability to connect concepts across subjects. Strong conceptual grounding at this stage prepares students for academic rigour in higher classes.
With NEP 2020 emphasising conceptual understanding and multilingual learning, how do you see education publishing evolving in the coming years?
NEP 2020 is a significant shift for education publishing. We will see a move away from content-heavy textbooks towards learning resources that prioritise understanding, flexibility and language inclusivity. Multilingual content, experiential learning tools and skill-based assessments will become central. Publishers will increasingly act as learning partners rather than content providers supporting both students and teachers in achieving deeper learning outcomes.
Looking ahead, what are Koncept Global Books’ plans to further strengthen foundational learning and support India’s evolving education ecosystem?
Going forward, our focus is on expanding concept-driven resources across foundational and middle-school levels, with stronger alignment to NEP 2020 goals and learning benchmarks that meet global standards. We aim to deepen teacher engagement, introduce more activity-led and multilingual learning material, and continuously refine our content based on classroom feedback. Our long-term vision is to contribute meaningfully to India’s education ecosystem by empowering students with strong fundamentals, global competencies, and a genuine love for learning.
